There have been big shake-ups in the local sports talk scene in recent months. Popular former-Viking and ratings draw Mike Morris was released from his contract at 100.3 The Fan, last week was part-time host Henry Lake's last show as he moves on to a full-time gig in Kansas City, and just last Monday WGVX 105.1 switched formats from light rock to all-sports adding the new CBS Sports Talk lineup.
Throw in ESPN 1500's switching around its lineup to put top show Reusse and Mackey head-to-head in drive time against ratings champ Dan Barreiro, Jeff Dubay back on the air, and the Twins moving to the revamped—and awesome—96.3 KTWIN.
This town has seen the sports talk wars evolve at an incredible pace.
Today I thought I'd take the time to see where everyone is at, and where the strengths lie. As someone who worked in the radio business for three years, has met nearly every local personality both formally and informally, and can appreciate how good some talents are, I think we can take a fair look at what is a very strong market for sports.
Waste of Space
24. Sid Hartman: Let's be honest, it is nearly impossible to take him seriously, he just keeps showing up and anyone who actually listens to his show on Sunday mornings has either at least 65 or has a radio that only gets 830 WCCO.
23. Meatsauce: He sounds like a drunk guy trying to do an impression of Jesse Ventura.
22. Chris Hawkey: Seems like a very nice man and a talented musician although his song parodies are usually pathetic. He's about as entertaining as a crutch.
Weekend Warriors
21. Jim Souhan: I'm fairly indifferent on 1500's Sunday Sports Talk's co-host, I agree with some things he says, but a lot of people just go crazy by the mention of his name, cannot be too high on the list.
20. Trent Tucker: Early Saturday's basketball maven on the Fan, Trent also will basically appear on anything. Who doesn't love double-T? He'd be higher on the list if he wasn't on the air for two hours a week.
19. Dave Sinykyn: Double-T's cohost, "The Head Cheese" knows his basketball, Packer football, and Bruce Springsteen. Has a great chemistry with Tucker and is pretty fair when it comes to NFC North commentary.
17. Joe Soucheray: The conservative kingpin practically started sports talk 25+ years ago with Pat Reusse. His niche is carved out with his "Garage Logic" credo and any sports he talks is with Reusse. I wonder how much longer before he retires.
16. Bob Sansevere: KQRS Morning Show's sports voice since George Bush Sr., Bob has two sports segments per show, but he talks just as much about politics and pop culture. Great guy.
15. Chad Hartman: Longtime host at KFAN and play-by-play voice for the Wolves, Hartman talks more news now at WCCO, but he is a pro's pro. Knows what he's talking about and isn't afraid to take a pot shot at his father. A long-time personal favorite of mine.
It's been many of the same cast of characters over the years and they don't change things around much. People don't like change and this market especially likes familiarity. Our media members locally who have the most success are folks like Don Shelby, Diana Pierce, Tom Barnard, and Frank & Amelia. Institutions.
It's hard for 1500 to gain traction when they have changed its daily rotation every year it has been a sports format and they cannot get momentum on the AM signal that young males do not listen to.
I listen to 1500 on my TuneIn smartphone app, but I'm in the minority. To be honest, I think it is fair to say the male sports talk listening crowd is the least digitally inclined. Not saying that it is a bad thing, but who is more likely to connect their smart phone to their car and listen: 30-year old construction worker/Fan listener or 30-year old barista/Current listener?
I'm excited to see these stations evolve and welcome The Ticket as an alternative while KTWIN has some intriguing and fun sports talent on the air with the likes of Perkins, Ron Coomer, Lindsay Guentzel, and Rod Simons. Each station from WCCO to 100.3 The Fan has definite strengths.
People love their sports up here, and we have wealth of talent that fills it.
KFAN leftover
18. Judd Zulgad: I actually like him a lot with Dubay daily and Reusse on Saturday mornings, but the running joke on Saturday Sports Talk is not a week goes by where someone doesn't call or email the station wondering when Joe Soucheray is coming back from vacation. Zulgad has been on Saturday's for over two years...
Talks a lot of sports, but plays to a broader audience18. Judd Zulgad: I actually like him a lot with Dubay daily and Reusse on Saturday mornings, but the running joke on Saturday Sports Talk is not a week goes by where someone doesn't call or email the station wondering when Joe Soucheray is coming back from vacation. Zulgad has been on Saturday's for over two years...
17. Joe Soucheray: The conservative kingpin practically started sports talk 25+ years ago with Pat Reusse. His niche is carved out with his "Garage Logic" credo and any sports he talks is with Reusse. I wonder how much longer before he retires.
16. Bob Sansevere: KQRS Morning Show's sports voice since George Bush Sr., Bob has two sports segments per show, but he talks just as much about politics and pop culture. Great guy.
15. Chad Hartman: Longtime host at KFAN and play-by-play voice for the Wolves, Hartman talks more news now at WCCO, but he is a pro's pro. Knows what he's talking about and isn't afraid to take a pot shot at his father. A long-time personal favorite of mine.
TV on the Radio
14. Randy Shaver: Longtime ch. 11 sports and now lead anchor has been the butt of jokes on 93X's "Half-Assed" morning show for well over a decade. He's always seemed to be way above that show, but it works.
13. Mike Max: Does it all for WCCO TV/Radio and has hosted and produced Sunday night's "Sports Show" for over 15 years, which has guaranteed a spot in heaven for having to steer Reusse, the late-Dark Star, and Sid Hartman on that program for that long. But his "Sports Tonight" show on 830 is always good because Max is well informed.
12. Eric Perkins: Ch. 11's goofy anchor can be heard every morning on KTWIN. Remarkable how long he's lasted in this market and deserves his popularity.
11. Mark Rosen: Along with Corey "Sludge" Cove, the Dean of Twin Cities' sports anchors has to carry the aforementioned Hawkey and 'Sauce several hours a day on the Fan.
Top Part-Timers
10. Darren Wolfson: Fantastic producer when paired with (Chad) Hartman at KFAN. Does TV work and supposedly has more sources in this town than anyone. His weekly column on 1500espn.com is a must read.
9. Paul Charchian: The "Friday Football Feast" with Paul Allen is always a must listen. So brilliant when it comes to football, grade-A entrepreneur, and passionate video game fan. The following three statements have never been uttered by a local listener to his friends:
1. "Charch made a lot of sense with his basketball commentary today."
2. "Charch made a really great point about the hockey team today."
3. "Charch was well informed in that baseball segment."
Bright Future (Here?)
8. Tom Pelissero: By far the most underrated talent in the market, he does maybe the best job covering the Vikings in town, isn't a homer, is young, and has a good sense of humor. If he's still in this market in five years something went wrong.
7. Phil Mackey: A great writer and works fantastically playing of Reusse. Good sense of humor too and you can tell there's more to him than sports. The only gripe me or anyone else would have is he does tend to get on his high horse and does not budge one iota on his opinions.
When he gets "trolled" by followers on twitter, knows it, and still takes the bait it's amusing to see, but he can't let morons on the internet get to him. Like Pelissero, if he's not writing on a national sports website, or hosting a show on a national sports talk radio network in the future it'd almost be a shame. He's going to be bigger than this market in time.
6. Sludge: Young, funny, and knows what's going on in the world. The station veteran and host of the "Power Trip" now that Morris is gone does an impeccable job with Vikings Fan Line, is the premiere local voice of the Timberwolves, and again along with Rosen has to carry the aforementioned Hawkey and 'Sauce several hours a day.
The Polarizing Three
5. Dan Cole: "The Common Man" has been on the air in different slots for more than 15 years, is the best at talking golf in the market, and has a great chemistry with his very good producer Brandon Mileski. His "preposterous statement" tournament might be the yearly highlight of talk radio in the cities.
Those positives aside, I think the gimmick of acting stupid when he's really smart is the exact gimmick that hurts radio. People already think most radio people are stupid. Don't help that perception! He relies heavily on drops ("You have got to be kidding me!") to pass time, and Chuck Knoblach could be sandwhiched between Paul Allen and Dan Barreiro and get ratings.
4. Reusse: Nobody knows more about baseball and nobody has a sharper memory when it comes to dates and facts. He has a great gift to tell stories, which is the foundation of radio. He has excelled with the young Mackey in the last three years and has given the old-timer renewed vigor.
I think he genuinely does get pleasure out of needling Gopher athletics, which drives the faithful crazy and he will never pull a punch. He's been at that "get off my lawn" level for about a decade, but he really doesn't give a shit what you think of him. Like Cole, you either love him or you don't.
3. Allen: Impeccable play-by-play voice for the Vikings, Allen has a passion for the Twin Cities favorite team. Allen lives with the Vikes, and dies with the Vikes. The thing I especially appreciate about Allen is when he has a guest on his show and can openly admit he doesn't know much about the topic. He wants to learn from his guests along with the listener. Most other hosts on all mediums fake it.
Allen's downfall is this time of year. I, and many others, cannot listen to this much Vikings talk from mid-February to the draft. Plenty of people do care that much so it works, but it is hard to devote multiple segments a day to football this time of year. Likewise two days after the draft up to training camp. But that's his niche. Many people can't stand his homerism and I understand. He spews the cliche's, tired catchphrases, and drops too but that's a minor gripe. Not that it's his fault, but his producer "Tiny" Joe Nelson...woof is he terrible.
The Best of the Best
2. Dubay: Allen's long-time cohost has gone through an incredible journey to be back on the air in this market with Zulgad daily from 9-1 on 1500. The former Twins bat boy is so passionate, he famously runs out of breath as he goes through the pain that it is to be a Minnesota sports fan.
1. Barreiro: The cream of the crop. The former cohost with Hartman has moved on to become the market's top host.
A pro in every sense of the word, Barreiro is at his best when he's chatting current events with powerful attorney Ron Rosenbaum and political reporter Pat Kessler. Throw in regulars like Lou Nanne and Lavelle E. Neal III and it is no wonder why the show is so successful.
My only criticism with the program is after all these years on the air, his breaking news sounder—which is played about 67 times a program—makes me want to scream at this point.
Barreiro benefits most in three ways:
Overall 100.3 benefits most in the market in two ways; One, they are on FM so its signal is twice as powerful as its former AM signal. Two, Pavlov's Dog.
- His producer Justin Gaard is fantastic.
- His drive-time slot is perfect for him.
- He is so different than the rest of the fan on-air staff. The station has professionals, but plenty of jokers and homers. Barreiro's old-school newspaper room reporting style allows him to be critical at times, but you won't hear his kind of commentary anywhere else. Conversely 1500 doesn't have one homer on the staff. Minnesotan's don't want to hear an entire day's worth of negativity. It's just a fact.
It's been many of the same cast of characters over the years and they don't change things around much. People don't like change and this market especially likes familiarity. Our media members locally who have the most success are folks like Don Shelby, Diana Pierce, Tom Barnard, and Frank & Amelia. Institutions.
It's hard for 1500 to gain traction when they have changed its daily rotation every year it has been a sports format and they cannot get momentum on the AM signal that young males do not listen to.
I listen to 1500 on my TuneIn smartphone app, but I'm in the minority. To be honest, I think it is fair to say the male sports talk listening crowd is the least digitally inclined. Not saying that it is a bad thing, but who is more likely to connect their smart phone to their car and listen: 30-year old construction worker/Fan listener or 30-year old barista/Current listener?
I'm excited to see these stations evolve and welcome The Ticket as an alternative while KTWIN has some intriguing and fun sports talent on the air with the likes of Perkins, Ron Coomer, Lindsay Guentzel, and Rod Simons. Each station from WCCO to 100.3 The Fan has definite strengths.
People love their sports up here, and we have wealth of talent that fills it.















